Ultimate brightness and contrast with Mini LED

Witness the evolution of TV technology on a precisely controlled Mini LED display powered by the intelligent Cognitive Processor XR. Driven by XR Backlight Master Drive thousands of tiny high-density Mini LEDs in precisely controlled zones create unprecedented dynamic range that makes your content burst to life with deep blacks natural colors and phenomenal brightness.

Next generation picture and sound with Cognitive Intelligence

See how real your entertainment becomes and experience immersive depth and lifelike picture quality powered by Sonys intelligent Cognitive Processor XR. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye boosting color contrast and clarity bringing astounding realism to your content.

Incredible realism with intense contrast and brightness

Experience unprecedented dynamic range with deep blacks and brightness you can feel. Powered by Cognitive Processor XR Sony's unique XR Backlight Master Drive utilizes an advanced local dimming algorithm to control thousands of Mini LEDs with absolute precision. Further enhanced by XR Contrast Booster 15 the backlight is focused for maximum brightness creating scenes rich in dazzling highlights with deep detailed blacks and natural colors.

A wide color spectrum for real-world shades and hues

See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables Sony BRAVIA XR TVs to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro further enhances the range of hues and saturation allowing for extremely precise details within textures and ensuring skin tones look completely natural with the same accuracy as the human eye.

The entertainment you love. With help from Google

See 700000+ movies and TV episodes plus live TV all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you. Searching is easy just ask Google. Try saying Hey Google find action movies to search across your favorite apps.

Bring the cinematic experience home enjoy included movies with BRAVIA CORE

With the BRAVIA CORE app enjoy the latest Sony Pictures Entertainment (SPE) titles and the largest IMAX Enhanced collection. Use the included credits to choose from hundreds of the latest release movies to redeem. In addition youre subscribed to an amazing selection of movies to stream anytime and as many times as you like. BRAVIA CORE is the first in the industry to feature Pure Stream technology achieving near lossless 4K UHD Blu-ray equivalent quality with streaming up to 80 Mbps delivering stunning visuals and expressive sound quality.

Enjoy immersive and engaging cinematic content as the creator intended