The holiday shopping season is upon us. While customers are busy putting together their shopping lists, retailers have their own holiday list to reckon with. We’ve spoken to a number of sellers and put together a marketplace to-do list geared towards boosting holiday sales. Here’s what sellers are doing to master the marketplace during the holiday season.
6 Must To-Do’s
Count down the days – Most if not all online sellers understand that Black Friday through Cyber Monday is one of the busiest shopping weekends of the year. Once the Thanksgiving feast is done, many shoppers stake out in front of their devices ready to swipe, click, and checkout all within minutes. Seasoned and serious sellers know this is just a launching pad for the coming weeks leading up to Christmas and the New Year. The hustle and bustle of the season is taxing so staying organized reduces the stress the holidays add. Keep tabs on what campaigns online marketplaces are running and find out how you can get your products to be a part of them. Marketplaces like Newegg run multiple campaigns at a time so there are plenty of opportunities at hand.
It’s all about the customer – Select the right assortment based on who you’re targeting. This is pretty straight forward. Don’t try promoting products that customers don’t care for, no matter how big the discount offer. Select the right product mix for the holidays – Be targeted and strategic when selecting items to promote during the holidays. Start your research by taking a look at what is trending around the market and check that against your inventory. Review your own trends, what other products sold well prior to the holiday season. Finally, consult with your marketplace managers. They can provide additional insights specific to their customer base. If you’re selling across multiple marketplaces, consider factoring in that different demographics might demand slightly different products. Check out why we advise sellers to sell on multiple marketplaces.
