Boosting your Marketplace Listings in Search Engine Rankings

If you’re a marketplace seller you may think your product listings’ rank on search engines like Google and Bing is beyond your control. In reality, most marketplace sellers can impact one of the most important search ranking factors: product content. Highlighting the importance of on-page content, Google’s own guide to search engine optimization (SEO) states, “Creating compelling and useful content will likely influence your website more than any of the other factors discussed…”. Creating “compelling and useful content” starts with creating unique content that searchers can’t find elsewhere. By crafting original product descriptions, marketplace sellers can separate their product listings from the throng of other pages and websites on the internet. Here are 4 guidelines for developing unique product content for your marketplace listings:

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The holiday shopping season is upon us. While customers are busy putting together their shopping lists, retailers have their own holiday list to reckon with. We’ve spoken to a number of sellers and put together a marketplace to-do list geared towards boosting holiday sales. Here’s what sellers are doing to master the marketplace during the holiday season. 

6 Must To-Do’s

Count down the days – Most if not all online sellers understand that Black Friday through Cyber Monday is one of the busiest shopping weekends of the year. Once the Thanksgiving feast is done, many shoppers stake out in front of their devices ready to swipe, click, and checkout all within minutes. Seasoned and serious sellers know this is just a launching pad for the coming weeks leading up to Christmas and the New Year. The hustle and bustle of the season is taxing so staying organized reduces the stress the holidays add. Keep tabs on what campaigns online marketplaces are running and find out how you can get your products to be a part of them. Marketplaces like Newegg run multiple campaigns at a time so there are plenty of opportunities at hand.

It’s all about the customer –  Select the right assortment based on who you’re targeting. This is pretty straight forward. Don’t try promoting products that customers don’t care for, no matter how big the discount offer. Select the right product mix for the holidays – Be targeted and strategic when selecting items to promote during the holidays. Start your research by taking a look at what is trending around the market and check that against your inventory. Review your own trends, what other products sold well prior to the holiday season. Finally, consult with your marketplace managers. They can provide additional insights specific to their customer base. If you’re selling across multiple marketplaces, consider factoring in that different demographics might demand slightly different products. Check out why we advise sellers to sell on multiple marketplaces.

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You’ve probably heard the age old financial advice to diversify or to put it another way, don’t put all your eggs in one basket. This principle of diversification isn’t just sage advice for investors but also for online retailers. As e-commerce retail continues to grow (15.1% last year alone), online marketplaces are becoming a go-to choice for consumers with 50% of online retail sales occurring on marketplaces. For most retailers the question is no longer, “should I sell on a marketplace?”, but rather, “how many marketplaces should I sell on?”. Here are 3 reasons why you should sell on more than one online marketplace:

1. Maximize Product Visibility

Customer journeys are more complex than ever with 71% of retail searches still occurring on the major search engines and 95% of shoppers looking at alternate sellers before making a purchase. Given this e-commerce landscape, online retailers should attempt to meet customers wherever they choose to shop. Read More

This is a guest blog post written by inventory management provider eComdash

One of the toughest parts of running an ecommerce business is inventory management. It’s also one of the most important elements. When inventory is not managed effectively, business owners can’t forecast sales accurately, potentially leading to shipment delays and dissatisfied customers.

Forecasting is not the only area affected by inventory mismanagement, cash flow is impacted as well. Carrying too much stock ties up money needed elsewhere, and not having enough inventory leads to overselling. Both scenarios affect your bottom line.

Implementing a robust and effective inventory management process helps accurately track stock levels, forecast future sales, and optimize purchase order processes. It reduces the likelihood of overstocking, under-stocking, and overselling – factors that influence how your business thrives.

To help get your inventory management operation on track, we’ve put a few tips together to streamline the process.

Think of Inventory as Money You Can’t Spend

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Cross-border sales are growing rapidly, which country is right for your business?

Here’s the deal, modern consumers are savvier these days. The speed in which they are able to search, review, and buy products are made seamless because of where retail is happening–online. eMarketer estimates that ecommerce will account for 14.6% of total worldwide retail sales, topping $4 trillion by 2020. But we already know that. So what’s the real story? According to Forrester, cross-border transactions will outpace domestic transactions at a compound rate of 17% between 2017 and 2022.

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According to eMarketer, worldwide retail e-commerce sales will top $4 trillion by 2020 and double digit growth will continue through the year. This is an astounding projection, but comes as no surprise.

Sellers are scaling their businesses through marketplaces. Many of them who are eager to tap into sales channels overseas face many challenges from local marketing to payment solutions to fulfillment.

Newegg and ChannelAdvisor will be co-hosting a webinar showing sellers how they can expand their business overseas through Newegg Global. This is an opportunity you do not want to miss out on.

In this webinar you will learn:
– About the benefits of taking your sales cross-border
– How to select markets that make the most sense for your business
– What marketing tools and logistics services are available
– How to get started

June 6 – 9:

IRCE is one of the largest e-commerce shows in the world. With the industry evolving faster than ever, branded manufacturers, retailers, and re-sellers alike are looking for strategies and services that can help them keep pace. The four-day conference brings together industry leaders who will cover the latest best practices and industry trends through interviews, speaking sessions, and panels. Attendees can access over 600+ vendors offering solutions across nearly every category including marketing, fulfillment, payment, and retail technologies.

If you will be at IRCE and want to schedule a time to meet with us, please reach out and visit our booth, #1407, while we are at Chicago! See you there!

So What Are Google Product Listing Ads?

Using Google Product Listing Ads, promote your online and local inventory through cost per click (CPC) ads to reach the right customers. Google updated their ad layout on Search Engine Results Pages (SERPs), showcasing Product Listing Ads more prominently by reserving the right-side rail only for PLAs. In addition, when users type “best” or “top” and then the product they’re looking for, they’ll see PLAs at top of the SERP with an associated number rank. Read More