LG OLED77B6GUA 77" OLED AI B6 4K Smart TV with Dolby Vision (2026)

The LG OLED B6 is a premium watching experience that offers more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision, * Dolby Atmos* and FILMMAKER MODE give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the α 8 AI Processor 4K Gen3, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. Search less and stream more, thanks to the next generation of AI technology from LG webOS 26.

With Quick Cards, group your favorite apps into categories and even have instant access to over 400 free channels with LG Channels and 10, 000 movies & shows (on demand) ** All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud, *** the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
*Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright 20122024 Dolby Laboratories. All rights reserved.
**Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.
***Subscription and compatible gaming controller are required. Perfect Black & Vivid Color
LG's OLED technology creates an incredible watching experience and stellar picture quality with Perfect Black and Vivid Color with over 8.3 million self-lit smart pixels, even in bright rooms. Refined Picture, Powered by AI
Enjoy outstanding picture, which uses AI to detect what you're watching and automatically improves the picture and sound quality to your personal preferences. Bring Home the Magic of Home Cinema
Experience the magic of the big screen right from your couch. Loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos* for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE with Ambient Light Technology, allowing you to see films just as the director intended.
*Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright 20122026 Dolby Laboratories. All rights reserved. Game With the Power of LG OLED
This LG OLED evo Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1 ms response time and up to 120Hz refresh rate* to let you game at blinding speed without any blurring or tearing to keep up with the fastest games. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Whether you game on consoles or on the cloud, ** the LG Game Dashboard and Game Optimizer put all the control at your fingertips. You Can Watch On With Confidence and Peace of Mind
The OLED Care feature helps protect your OLED display to retain the best picture quality possible over time. Experience LG's Award-Winning Smart TV Platform Powered by AI
Powered by Google Gemini & Microsoft Copilot, LGs Smart TV platform, webOS 2026, delivers an AI experience which makes your TV smarter & more personalized. With just your voice, the TV brings up your customized screen, recommends what youll love next & adjusts picture & sound to match your preferences. It helps solve problems before you ask, generates personalized content, and provides real‑ time sports stats. Plus, LG Shield helps provide protection against malware, viruses & other threats